Privacy Policy

Last updated: 11/23/2024

Introduction

Diemmo Marketing ("we," "us," or "our") values your privacy and is committed to safeguarding your personal and business information. This Privacy Policy explains how we collect, use, store, and protect data as part of our Google Search Ads auditing services. It also outlines our compliance with Google’s API Services User Data Policy and data handling practices, including the use of third-party services.

By using our services, you agree to the terms of this Privacy Policy. For questions, contact us at [email protected].

1. Information We Collect

We collect and process the following data to provide our services effectively:

Lead Information: Users provide personal and business details (e.g., name, email, company information) when submitting a lead form or requesting an audit.

Google Ads Data: Upon user authorization, we collect raw Google Ads account data, including campaign metrics, keywords, search terms, and ad performance details, via the Google Ads API.

Pixel Data: Marketing pixels on our web pages track user interactions for marketing and analytics purposes.

2. How We Use Information

We use the collected data to:

Audit and Analysis: Raw Google Ads data is analyzed manually or processed using AI-assisted tools to create actionable insights for campaign optimization.

Organizational Purposes: Data is stored securely in our third-party CRM (GoHighLevel) to facilitate audit processing, manage leads, and organize report delivery.

Report Delivery: Compiled playbooks are sent to users via email using our CRM to ensure seamless and timely communication.

Service Improvement and Content Creation: Aggregated, anonymized data may be used to improve our services, identify trends, or generate educational content (e.g., "We analyzed 1,000 search campaigns and found..."). Specific cases may be featured in content, but user identities and sensitive details are never disclosed.

Marketing: Pixel data is used to understand engagement with our website and tailor our marketing strategies.

3. Use of Third-Party Services

To provide our services, we use the following third-party tools:

CRM (GoHighLevel): User data is securely stored and managed in GoHighLevel, which serves as an organizational tool for audit processing and email communication. The CRM is used exclusively to support the functionality of our application, and no user data is accessed or used by the CRM for unrelated purposes.

4. Use of OpenAI API

To generate audit insights, we use the OpenAI API for processing and analyzing Google Ads data. We ensure:

Data Security: Data shared with the OpenAI API is strictly limited to the context necessary for generating insights.

Anonymization: All identifiable user data is anonymized before being processed by the OpenAI API.

Confidentiality: Insights generated through the OpenAI API are securely managed and used solely for delivering audit results.

5. Data Sharing and Disclosure

We do not transfer, sell, or share Google user data with third parties for marketing or any other purposes beyond providing and improving our services. Aggregated and anonymized data may be shared for statistical analysis or content creation, but no identifiable information is ever disclosed. We may disclose data only when required by law or to protect our rights.

6. Data Security

We implement industry-standard security measures, including encryption, secure session management, and access control, to protect your data. All user data stored in our CRM is protected with robust security protocols. Access to data is limited to authorized personnel directly involved in audit processing and report delivery.

7. Data Retention

User data collected during the auditing process is securely retained in our CRM to support ongoing service delivery and improvements. Aggregated and anonymized data may be retained for analysis and content creation purposes, ensuring no identifiable user information is included.

8. User Control and Access

You can manage which Google Ads accounts are authorized for auditing. At any time, you may withdraw authorization or request information about how your data is being used by contacting us at [email protected].

9. Compliance with Google API Policies

We strictly adhere to Google’s API Services User Data Policy:

Scopes: We request only the https://www.googleapis.com/auth/adwords scope to access necessary Google Ads data for auditing purposes.

No Unauthorized Sharing: Data is only used to provide or improve the app’s functionality. Aggregated data used for analysis or content creation is fully anonymized and stripped of user-identifiable details.

10. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be reflected by the "Last updated" date at the top of this page. We encourage users to review this Privacy Policy regularly.

12. Contact Us

If you have questions about this Privacy Policy or your data, contact us at: Email: [email protected]